"Happiness, for me, isn't just a destination—it's a journey filled with passion, intuition, and an unwavering love for life's adventures. The ocean, with its ever-changing nature and endless mysteries, serves as my constant source of inspiration. Its adaptability, persistence, and sheer power never cease to amaze me. There's something profoundly liberating about surrendering to its rhythm, allowing myself to flow like water—unconstrained, unrestricted, and endlessly free.

But it wasn't always this way. There was a time when I was consumed by the pursuit of perfection, losing sight of my true self in the process. It took a moment of awakening, a realization that imperfection is not something to be feared but celebrated. That's when I turned to designing and wearing seashell-based jewellery—a tangible reminder of my own unique beauty, flaws and all.

In a world obsessed with flawless facades, I've come to understand that true beauty lies in authenticity. And so, SIPPI was born—a celebration of individuality, a beacon of self-expression, and a voice for ocean conservation. It's not just jewellery; it's a movement—a celebration of authenticity and a commitment to preserving our oceans for generations to come."

Sepideh, Founder, Designer.

We aspire to utilize our success to generate positive impacts for both people and the environment. SIPPI, like any business, is a means to sustain ourselves while finding joy and fulfillment in our work.

However, we have no grand plans for expansion, as our ethos prioritizes mindful consideration of our company’s environmental footprint. Alongside promoting ocean preservation and awareness, we aim to use our platform to uplift local communities.